Media discontinuance : modeling the diffusion "s" curve to declines in media use
Year of publication: |
2014
|
---|---|
Authors: | Newell, Jay ; Genschel, Ulrike ; Zhang, Ni |
Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 11.2014, 4, p. 27-50
|
Subject: | diffusion of innovation | displacement | media exposure | strategic management | Innovationsdiffusion | Innovation diffusion |
-
Cegielski, Casey G., (2013)
-
An organizational perspective on patenting and open innovation
Bhaskarabhatla, Ajay, (2014)
-
Johnson, Matthew P., (2015)
- More ...
-
A graphical exploration of the Deepwater Horizon oil spill
Follett, Lendie, (2014)
-
Gu, Xiaolei, (2011)
-
Zhang, Zhengguo, (2012)
- More ...