Media effect in commercial sponsorship
Year of publication: |
1999
|
---|---|
Authors: | Meenaghan, Tony ; Shipley, David |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 33.1999, 3/4, p. 328-348
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand identity | Brand image | Consumer behaviour | Goodwill | Marketing communications | Sponsorship |
-
Beyond brand exposure : measuring the sponsorship halo effect
Vance, Lenny, (2016)
-
Bergvist, Lars, (2016)
-
Feelings of gratitude : a mechanism for consumer reciprocity
Kim, Yu Kyoum, (2018)
- More ...
-
Media effect in commercial sponsorship
Meenaghan, Tony, (1999)
-
New challenges in sponsorship evaluation actors, new media, and the context of praxis
Meenaghan, John A., (2013)
-
Sponsorship at O2 : "The Belief that Repaid"
Cahill, Jonnie, (2013)
- More ...