Media franchising : creative license and collaboration in the culture industries

Derek Johnson

Acknowledgments -- Introduction: an industrial way of life -- Imagining the franchise : structures, social relations, and cultural work -- From ownership to partnership : the institutionalization of franchise relations -- Sharing worlds : difference, deference, and the creative context of franchising -- "A complicated genesis" : transnational production and transgenerational marketing -- Occupying industries : the collaborative labor of enfranchised consumers -- Conclusion: future exchanges and iterations -- Notes -- Index -- About the author

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Year of publication:	2013
Authors:	Johnson, Derek
Publisher:	New York, NY [u.a.] : New York Univ. Press
Subject:	Mediensektor \| Media industries \| Kultursektor \| Cultural sector \| Immaterialgüterrechte \| Intellectual property rights \| Franchising \| Kulturindustrie \| Medien
Description of contents:	Table of Contents [gbv.de]

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Extent:	IX, 291 S. Ill. 24 cm
Series:	Postmillennial pop
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Acknowledgments -- Introduction: an industrial way of life -- Imagining the franchise : structures, social relations, and cultural work -- From ownership to partnership : the institutionalization of franchise relations -- Sharing worlds : difference, deference, and the creative context of franchising -- "A complicated genesis" : transnational production and transgenerational marketing -- Occupying industries : the collaborative labor of enfranchised consumers -- Conclusion: future exchanges and iterations -- Notes -- Index -- About the author Acknowledgments -- Introduction: an industrial way of life -- Imagining the franchise : structures, social relations, and cultural work -- From ownership to partnership : the institutionalization of franchise relations -- Sharing worlds : difference, deference, and the creative context of franchising -- "A complicated genesis" : transnational production and transgenerational marketing -- Occupying industries : the collaborative labor of enfranchised consumers -- Conclusion: future exchanges and iterations -- Notes -- Index -- About the author.
ISBN:	978-0-8147-4348-5 ; 978-0-8147-4347-8 ; 0-8147-4347-1 ; 0-8147-4348-X ; 978-0-8147-4349-2 ; 978-0-8147-4389-8
Classification:	Kulturlandschaft ; Kultursoziologie: Allgemeines ; Wissenschaftspolitik, Kulturpolitik
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009728728