Media in advertising
Year of publication: |
[1964]
|
---|---|
Authors: | Barton, Roger |
Other Persons: | Boothof, Walter E. (preface) ; Botthof, Walter E. (contributor) |
Publisher: |
New York : McGraw-Hill Book Company |
Subject: | Werbung | Fernsehen | Anzeige | Funk | Film | Hand- und Lehrbücher, Nachschlagewerke | Advertising | Online-Marketing | Internet marketing | Mediensektor | Media industries | Kommunikationsmedien | Communication media | Werbewirkung | Advertising effects | Werbeträger | Advertising media |
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