MEDIA RESEARCH - Understanding the role of media in buying a car - Which media are best for car ads? Understand their strengths and weaknesses to plan better campaigns.
Year of publication: |
2004
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Authors: | McDonald, Stuart |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 39.2004, 8, p. 37-39
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