Mediating role of consumer identity between factors influencing purchase intention and actual behavior in organic food consumption in Thailand
Year of publication: |
2020
|
---|---|
Authors: | Nitima Aungatichart ; Aya Fukushige ; Mayuree Aryupong |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 14.2020, 2, p. 424-449
|
Subject: | organic food | consumer identity | health concern | food safety | ecological concerns | organic food familiarity | organic food literacy | Bio-Lebensmittel | Organic food | Konsumentenverhalten | Consumer behaviour | Lebensmittelsicherheit | Food safety | Thailand |
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