"Meet me halfway" : the costs and benefits of bargaining
Year of publication: |
2021
|
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Authors: | Zhang, Xu ; Manchanda, Puneet ; Chu, Junhong |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 6, p. 1081-1105
|
Subject: | bargaining | pricing | platforms | digital markets | structural models | Alibaba | China | Marktstruktur | Market structure | Verhandlungstheorie | Bargaining theory | Kosten-Nutzen-Analyse | Cost-benefit analysis |
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