Memorization of sport sponsorship activities: the case of the German Bundesliga
Year of publication: |
2011
|
---|---|
Authors: | Breuer, Christoph ; Rumpf, Christopher |
Other Persons: | Söderman, Sten (ed.) |
Published in: |
Sport, Business and Management: An International Journal. - Emerald Group Publishing Limited, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 1.2011, 3, p. 284-293
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Germany | Sport sponsoring | Sponsorship effectiveness | TV exposure | Sponsor memorization | Consumer behaviour | Brands | Logos |
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