Memory for sponsorship relationships : a critical juncture in thinking
Year of publication: |
2013
|
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Authors: | Cornwell, T. Bettina ; Humphreys, Michael S. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 5, p. 394-407
|
Subject: | Sponsoring | Sponsorship | Performance-Messung | Performance measurement | Konsumentenverhalten | Consumer behaviour |
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