Mental accounting and consumer choice
Year of publication: |
2008
|
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Authors: | Thaler, Richard H. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 1, p. 15-25
|
Subject: | Konsumentenverhalten | Consumer behaviour | Konsumtheorie | Consumption theory | Prospect Theory | Prospect theory |
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