Mental Accounting and Consumer Choice
Year of publication: |
2008
|
---|---|
Authors: | Thaler, Richard H. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 27.2008, 1, p. 15-25
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | mental accounting | consumer choice | pricing |
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