Mental accounting in consumer-brand relationships
Year of publication: |
2012
|
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Authors: | Aggarwal, Pankaj ; Liu, Maggie Wenjing |
Published in: |
Consumer-brand relationships : theory and practice. - London [u.a.] : Routledge, ISBN 0-415-78313-5. - 2012, p. 115-133
|
Subject: | Mental Accounting | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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