Merger of Burger King and Tim Hortons : analysis of marketing strategies in the quick service restaurants
Year of publication: |
2019
|
---|---|
Authors: | Musonera, Etienne |
Published in: |
International journal of strategic business alliances. - Genève : Inderscience Enterprises, ISSN 1756-6444, ZDB-ID 2503649-X. - Vol. 6.2019, 4, p. 267-283
|
Subject: | merger | Burger King | Tim Hortons | marketing strategies | Michael Porter's Five Forces | Fusion | Merger | Marketingmanagement | Marketing management |
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