Message to desired action: A communication effectiveness model
Year of publication: |
2001
|
---|---|
Authors: | Therkelsen, David J. ; Fiebich, Christina L. |
Published in: |
Journal of Communication Management. - MCB UP Ltd, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 5.2001, 4, p. 374-390
|
Publisher: |
MCB UP Ltd |
Subject: | Public relations trends | Strategic public relations | Behavioural |
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