Mise au point d'échelles - Validation d'une échelle de mesure du lead user.
Year of publication: |
2006
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---|---|
Authors: | Bécheur, Amina ; Gollety, Mathilde |
Published in: |
Revue française du marketing. - Paris : Bordas-Dunod-Gauthier Villars, ISSN 0035-3051, ZDB-ID 83046x. - 2006, 206, p. 29-40
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Saved in:
Saved in favorites
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