Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Year of publication: |
December 2018
|
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Authors: | Baumgartner, Hans ; Weijters, Bert ; Pieters, Rik |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 6, p. 869-883
|
Subject: | reversed items | negations | misresponse | method effects | eye tracking | Marktforschung | Market research | USA | United States | Messung | Measurement | Experiment | Befragung | Interview |
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