Mix and Match - Blend execution with strategic brand management.
Year of publication: |
2006
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Authors: | Slater, Stanley F. ; Olson, Eric M. |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 15.2006, 4, p. 32-39
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