Mobile Customer Relationship Management : a communication perspective
Year of publication: |
2007
|
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Authors: | Sinisalo, Jaakko ; Karjaluoto, Heikki |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 1.2007/08, 3, p. 242-257
|
Subject: | Beziehungsmarketing | Relationship marketing | Mobile Business | Mobile business | Marketingmanagement | Marketing management |
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