Mobile Tagging im Marketing : ein Überblickswerk mit Schwerpunkten Near-field-communication (NFC) und QR-Code
Niklaus Stadler
| Year of publication: |
2010
|
|---|---|
| Authors: | Stadler, Niklaus |
| Publisher: |
München : AVM |
| Subject: | Mobilkommunikation | Mobile communications | Marketingmanagement | Marketing management | Metadaten | Metadata | RFID | Handy | Nahfeldkommunikation | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | IX, 107, XI-XXIV S. Ill., graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-89975-372-1 ; 978-3-86924-651-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014006791