Mobile technology and its impact on the consumer decision-making journey : how brands can capture the mobile-driven "ubiquitous" moment of truth
Year of publication: |
March 2018
|
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Authors: | Muzellec, Laurent ; O'Raghallaigh, Eamonn |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 58.2018, 1, p. 12-15
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Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Mobile Anwendung | Mobile application |
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