Mobile youth in China : a cultural perspective and marketing implications
Year of publication: |
2008
|
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Authors: | Gong, Wen ; Li, Zhang G. |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 6.2008, 3, p. 261-281
|
Subject: | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | China |
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