Modeling consumers' choice behavior: an application in banking
Year of publication: |
2004
|
---|---|
Authors: | Babakus, Emin ; Eroglu, Sevgin ; Yavas, Ugur |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 18.2004, 6, p. 462-470
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Banking | Information searches | Experience | Consumer research | United States of America | Consumer behaviour |
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