Modeling global spillover in new product takeoff
Yvonne van Everdingen, Dennis Fok, and Stefan Stremersch
Year of publication: |
2008
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Authors: | Everdingen, Yvonne van ; Fok, Dennis ; Stremersch, Stefan |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2008, 4, p. 95-122
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