Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior
Year of publication: |
1990
|
---|---|
Authors: | Bawa, Kapil |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 9.1990, 3, p. 263-278
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | brand switching | variety-seeking | inertia | purchase event feedback |
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