Modeling Loss Aversion and Reference Dependence Effects on Brand Choice
Year of publication: |
1993
|
---|---|
Authors: | Hardie, Bruce G. S. ; Johnson, Eric J. ; Fader, Peter S. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 12.1993, 4, p. 378-394
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | brand choice | buyer behavior | choice models | reference effects |
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