Modeling Multiple Category Brand Preference with Household Basket Data
Year of publication: |
1997
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Authors: | Russell, Gary J. ; Kamakura, Wagner A. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 73.1997, 4, p. 439-462
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Saved in:
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