Modeling Preferences for Common Attributes in Multi-Category Brand Choice
Year of publication: |
2004
|
---|---|
Authors: | Singh, Vishal P. ; Hansen, Karsten T. ; Gupta, Sachin |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences |
Extent: | 1 Online-Ressource (45 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 19, 2003 erstellt |
Other identifiers: | 10.2139/ssrn.481665 [DOI] |
Classification: | C11 - Bayesian Analysis ; C33 - Models with Panel Data ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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