Modeling the impact of product quality on dynamic pricing and advertising policies
Year of publication: |
2020
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Authors: | Chenavaz, Régis Y. ; Feichtinger, Gustav ; Hartl, Richard F. ; Kort, Peter M. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 284.2020, 3 (1.8.), p. 990-1001
|
Subject: | Condition of Dorfman-Steiner | Dynamic advertising | Dynamic pricing | Marketing mix | Price-advertising-quality relationship | Werbung | Advertising | Preismanagement | Pricing strategy | Produktqualität | Product quality | Theorie | Theory | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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