Modeling the implicit brand: capturing the hidden drivers
Year of publication: |
2017
|
---|---|
Authors: | Vriens, Marco ; Martins Alves, Alessandro |
Published in: |
Journal of Product & Brand Management. - Emerald Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 26.2017, 6, p. 600-615
|
Publisher: |
Emerald Publishing Limited |
Subject: | Neuroscience | Brand evaluation | Regression analysis | Information processing | Brand performance | Dual processing | Implicit attitudes |
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