Modeling the personality construct of brands : a study on apparel brands in India
Saugat Ghosh
Year of publication: |
June 2016
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Authors: | Ghosh, Saugat |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 13.2016, 2, p. 57-74
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Subject: | Indien | India | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Markenartikel | Brand |
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