Modeling variation in global consumers’ participation behaviour intentions using an institutional market index
Year of publication: |
2014
|
---|---|
Authors: | Hendrik Schumann, Jan ; Nijssen, Ed ; Lentz, Patrick |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 31.2014, 4, p. 390-412
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | International marketing | Relationship marketing | Service marketing | Institutional theory | Cross-cultural studies | Consumer participation |
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