Modelle der Werbewirkung
Year of publication: |
1997
|
---|---|
Authors: | Moser, Klaus |
Published in: |
Jahrbuch der Absatz- und Verbrauchsforschung. - Berlin : Duncker & Humblot, ISSN 0021-3985, ZDB-ID 2488-0. - Vol. 43.1997, 3, p. 270-284
|
Subject: | Werbewirkung | Advertising effects | Theorie | Theory |
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