Modelling Perceived Quality in Fruit Products: Their Extrinsic and Intrinsic Attributes - Quality is in the eye of the beholder. Therefore, the firm's marketing strategy must be carried out by taking into consideration not only the consumers' objectively measurable needs and expectations but also their subjective perceptions as to what actually constitutes a quality product. Turning to Olson and ...
Year of publication: |
2002
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Authors: | Aránzazu Sulé Alonso, Ma ; Paquin, Jean-Paul ; Mangin, Jean-Pierre Lévy |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 11329415. - Vol. 8.2002, 1, p. 29-48
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