Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment
Year of publication: |
1998
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Authors: | Bucklin, R.E. ; Gupta, S. ; Siddarth, S. |
Published in: |
Journal of forecasting. - Chichester : Wiley, ISSN 0277-6693, ZDB-ID 7834329. - Vol. 17.1998, 3-4, p. 281-302
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