Modelling the export marketing strategy-performance relationship : a replication
Year of publication: |
2002
|
---|---|
Authors: | Wheeler, Colin ; Tagg, Steven ; Taggart, James H. |
Published in: |
International business : adjusting to new challenges and opportunities. - Basingstoke, Hampshire [u.a.] : Palgrave, ISBN 0-333-98411-0. - 2002, p. 181-193
|
Subject: | Theorie | Theory | Internationales Marketing | International marketing |
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