The Moderating Roles of Chinese Consumers' Social System Confidence on the Effects of Achievement Values Reflected in a Brand and Its Advertising on Brand Attitudes
Year of publication: |
2017
|
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Authors: | Choi, Nak-Hwan |
Other Persons: | Chen, Chang (contributor) ; Kim, Min-Ji (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | China | Markenführung | Brand management | Werbewirkung | Advertising effects | Markenimage | Brand image |
Extent: | 1 Online-Ressource (22 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of International Trade & Commerce, Vol. 13, No. 3, pp. 65-86, June 2017 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 21, 2017 erstellt |
Classification: | C83 - Survey Methods; Sampling Methods ; L81 - Retail and Wholesale Trade; Warehousing ; M31 - Marketing ; P46 - Consumer Economics; Welfare and Poverty |
Source: | ECONIS - Online Catalogue of the ZBW |
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