Modern marketing thought
J. Howard Westing ; Gerald Albaum
| Year of publication: |
1969 ; 2. ed.
|
|---|---|
| Authors: | Westing, John Howard ; Albaum, Gerald S. |
| Publisher: |
London : Macmillan |
| Extent: | X, 533 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-02-426580-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004755757