Modern marketing thought
J. Howard Westing, Gerald Albaum
| Year of publication: |
1969 ; 2. ed.
|
|---|---|
| Authors: | Westing, John Howard |
| Other Persons: | Albaum, Gerald S. (contributor) |
| Publisher: |
London : Macmillan |
| Subject: | Marktforschung | Absatz | Einzelhandel | Wettbewerb | Vereinigte Staaten | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory |
| Extent: | X, 533 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Beiträge verschiedener Autoren |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014421477