Modern pioneers in marketing: autobiographical sketches by leading scholars
Year of publication: |
2017
|
---|---|
Authors: | Tadajewski, Mark ; Jones, D.G. Brian |
Published in: |
Journal of Historical Research in Marketing. - Emerald Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 9.2017, 2, p. 118-126
|
Publisher: |
Emerald Publishing Limited |
Subject: | History of marketing thought | Consumer research | Russell Belk | Philip Kotler | Sidney Levy | Morris Holbrook |
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