Monetizing freemium communities : does paying for premium increase social engagement?
Year of publication: |
September 2018
|
---|---|
Authors: | Bapna, Ravi ; Ramaprasad, Jui ; Umyarov, Akhmed |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 42.2018, 3, p. 719-735
|
Subject: | Freemium | social engagement | monetization | premium subscription |
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