Monetizing utilities for product and service benefits
Year of publication: |
1977
|
---|---|
Authors: | Hughes, G. David |
Published in: |
Consumer and industrial buying behavior. - New York [u.a.] : North-Holland Publ. Co., ISBN 0-444-00230-8. - 1977, p. 179-189
|
Subject: | Haushaltsrechnungen | Nutzen |
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