Monotonic spline regression to estimate promotional price effects: a comparison to benchmark parametric models
Andreas Brezger and Winfried J. Steiner
| Year of publication: |
2006
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|---|---|
| Authors: | Brezger, Andreas ; Steiner, Winfried J. |
| Published in: |
Operations research proceedings 2005 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, September 7 - 9, 2005. - Berlin : Springer, ISBN 3-540-32537-9. - 2006, p. 607-612
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| Subject: | Werbewirkung | Advertising effects | Rabatt | Rebate | Verkaufsförderung | Sales promotion | Nichtparametrisches Verfahren | Nonparametric statistics | Schätzung | Estimation | Theorie | Theory | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003347793