Morality in marketing : oxymoron or good business practice?
Year of publication: |
2011
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Authors: | Watkins, Alison ; Hill, Ronald Paul |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 8, p. 922-927
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Subject: | Beziehungsmarketing | Relationship marketing | Ethik | Ethics | Corporate Social Responsibility | Corporate social responsibility |
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