Motivating millennials to engage in charitable causes through social media
Year of publication: |
2014
|
---|---|
Authors: | Paulin, Michele ; J. Ferguson, Ronald ; Jost, Nina ; Fallu, Jean-Mathieu |
Published in: |
Journal of Service Management. - Emerald Group Publishing Limited, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 25.2014, 3, p. 334-348
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Innovation | Networking | Non-profit organizations | Motivation | Social networks | Autonomous motivation | Charities | Self-determination theory | Empathy | social causes |
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