Motivations leading to customer citizenship behavior in services: scale development and validation
Year of publication: |
2016
|
---|---|
Authors: | Choi, Laee ; Lotz, Sherry |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 33.2016, 7, p. 539-551
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Value co-creation | Services | Scale development | Customer citizenship behavior | Customer citizenship behavior motivation | Customer voluntary participating behavior |
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