Moving from multi-channel to omni-channel retailing : special issue introduction
Year of publication: |
2022
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Authors: | Thaichon, Park ; Phau, Ian ; Weaven, Scott |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-3
|
Subject: | Multi-channel | Multichannel | Omni-channel | Omnichannel | Retailing | Technology | Vertriebsweg | Distribution channel | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
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