MSME owner/manager perceptions towards the adoption of e-marketing activities in India
Year of publication: |
2021
|
---|---|
Authors: | Singh, Tejinderpal ; Kalia, Prateek |
Published in: |
Recent developments in individual and organizational adoption of ICTs. - Hershey, PA : IGI Global, ISBN 978-1-7998-3045-0. - 2021, p. 43-59
|
Subject: | Indien | India | Online-Marketing | Internet marketing |
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