Multi-Channel Supply Chain Management : Integration von Distributions- und Beschaffungsperspektive in Mehrkanalsystemen
Year of publication: |
2007
|
---|---|
Authors: | Eßig, Michael |
Published in: |
Handbuch Multi-Channel-Marketing. - Wiesbaden : Gabler, ISBN 3-8349-0360-4. - 2007, p. 533-553
|
Subject: | Vertriebsweg | Distribution channel | Lieferkette | Supply chain |
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