Multi-sectoral analysis of strategic groups in franchising : a study in Italy
Alternative title: | Análisis multisectorial de grupos estratégicos en franquicias : un estudio en Italia |
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Year of publication: |
Junio 2018
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Authors: | Ramírez-Hurtado, José M. ; Quattrociocchi, Bernardino |
Published in: |
Revista de métodos cuantitativos para la economía y la empresa. - Sevilla : [Verlag nicht ermittelbar], ISSN 1886-516X, ZDB-ID 2584041-1. - Vol. 25.2018, p. 318-334
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Subject: | strategic group | franchising | operational variables | principal component analysis | Italy | Italien | Franchising | Wettbewerbsstrategie | Competitive strategy |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in spanischer Sprache |
Other identifiers: | hdl:10419/195409 [Handle] |
Classification: | M31 - Marketing ; L29 - Firm Objectives, Organization, and Behavior. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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