MULTIATTRIBUTE DECISIONS IN MARKETING: A MEASUREMENT APPROACH. PAUL E GREEN, YORAM WIND. WIYH CONTRIBUTIONS BY J. DOUGLAS CARROLL. HINSDALE, ILL.: DRYDEN PR. 1973. XVII, 396 S.
Alternative title: | MULTIATTRIBUTE DECISIONS IN MARKETING |
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Year of publication: |
1973
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Authors: | Green, Paul E. ; Wind, Yoram |
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